general sports
From 10% Decline to 25% Growth: How Yahoo Sports’ New GM Jarrod Schwarz Revamps General Sports Coverage
Jarrod Schwarz is overhauling Yahoo Sports’ general sports section by injecting data-driven editorial tactics that aim to reverse a 10% traffic dip and spark up to 23% quarterly growth. His playbook leans on real-time quizzes, bar partnerships, and AI-crafted story hooks to win back mobile-first fans. General Sports: The Current